Wednesday 7 May 2014

Deconstruction of Music Video Compared with a Professional Music Video

For our music video assignment, we chose the song, "You and Me" by Disclosure. I interpreted this as a song from a girl who is in love with someone who doesn't love her back the same. I wrote the story accordingly, of a boyfriend that doesn't spend any time at home with his girlfriend and when he comes home, massive rows ensue.

I am going to compare our music video with that of Justin Timberlake's, "What Goes Around, Comes Around." The song is sang from the point of a man who has been cheated on by a girl he is in love with and in turn she then gets cheated on and he feels she deserves it. The music video tells the story of a player who finds a girl who plays him worse. The general feeling of the film is that they both deserve the hurt they both cause. The twist is the massive shock at the end in which the female character dies in a car crash.

Although our music video is less violent, a similar story is portrayed, except from the point of view of the female singing character. Our ending is left on a cliff-hanger, as the main male character arrives home to a silent house and it is unknown what he stumbles upon in the living room, although it can be assumed either the female protagonist has killed herself or is cheating on him with someone else.

Obviously, the Justin Timberlake music video is a high budget production, but I feel our music video still captures the emotions of the characters perfectly, with same amount of empathy felt for the protagonist and a similar level of shock at the ending, despite being more ambiguous.

I like the fact that both of these music videos are very modern in the way that instead of being the victim, the woman stands up for herself and both characters end up being of even strengths. The lyrics of both music videos envoke emotion and sympathy for the protagonists, and in our video I varied the beats I cut clips on to keep the audience interested and alert, in terms of finding out what the outcome of the story is.

Links:
You and Me Music Video: https://vimeo.com/82075817
Justin Timberlake Music Video: https://www.youtube.com/watch?v=TOrnUquxtwA

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