As part of our first term practical exercises, in groups of three, we were required to produce a music video for any of the songs on the Now That's What I Call Music 53 album. Our group decided to choose You and Me by Disclosure featuring Eliza Doolittle as the track for our London-based music video.
Our music video follows the story of Charlie who loves to hang out with his friend Mike playing video games and pool. However, as the music video progresses, the viewer finds out Charlie is missed at home by his partner, Gemma, who feels he is never there and never helps her around the house. Following an irate arguement Charlie leaves Gemma to hang out with Mike and rejects her calls.
During a hallucination while out drinking with Mike, Charlie sees Gemma on a table behind him sipping a beer. When he looks away and looks back she is gone and he realises he needs to go home and sort things out. On the run home, Charlie imagines coming through the door and hugging her, along with remembering the good times he's had at home watching T.V. with her.
In reality, Charlie arrives home and checks what appears to be the empty flat. As he approaches the living room, the viewer sees Charlie's shocked reaction but not what the cause of this is. This leaves what happens next to the audiences speculation and imagination.
The main purpose of the exercise was to allow all members of the group to gain experience of using a Sony XD Camera. This equipment is a popular camera within the industry due to reliabilty and stability. However, this camera also comes with the practical issue of being very weighty and complicated to use in comparison to the cameras we were using last year, JVC HM100.
The second purpose of the music video was to experience editing using Avid Media Composer. I found the experience challenging but worthwhile, as I now feel I would be able to use it as an editing tool again without needing to take as much time as I did on this music video.
As a group I feel we worked very well together, each bringing our individual skills to produce an interesting and coherent music video, however I do feel more practice with the Sony XDCam is needed to master the techniques required to gain the exact outcome, technical-wise, we want for future productions.
